To improve site success, improve the user experience

$125 Site Review Offer

We're doing a case study on how UX work improves profitability. Your site profit and PR will go up and our fee goes down - learn more

"We looked to WMR's expertise to help us
refine our Web marketing
strategies and evaluate
the effectiveness of our website. Their Usability
Study helped us improve
our messaging
and navigation. The investment yielded
value well beyond our expectations; WMR
made the process
efficient and painless."

S. Jourdan
Director of Marketing
Tauck World Discovery

"We're Ecstatic...In about six months the number of conversions has tripled, while the cost-per-conversion dropped by more than half!"

Gregg Dearth.
President Interim Step Marketing an innovative, pure eCommerce site.

"Todd Follansbee's use
of innovative marketing
techniques and cutting-
edge tools increased
our Web presence, which,
ultimately strengthened
our brand."

Author Carl Franklin
Host of .NET Rocks! and
President of Franklins.net

UPA Logo
We subscribe to the guidelines and are members in good standing of the Usability Professionals Association
We are also members of the:
New York City Usability Professionals,
Connecticut Usability Professionals and Boston Usability Professionals.

Todd Follansbee
User Experience Architect, consultant, author and speaker on innovative user testing.

Research is clear that the user experience is the most important factor in determining your web success.

User testing is the key to improving the user experience.
We can help. Learn more by reading our articles (free) or contact us to discuss what is important to you.

Typical testing objectives measure:

Brand Impact
Search and landing page effectiveness
Pay Per click and conversion path barriers
Task Completion rate
Form effectiveness
Why are "carts" abandoned

For over 10 years we have been testing and researching the psychology of how web sites communicate their messages.

By improving usability, communication and persuasiveness, you will increase your site's success. By understanding how users, find, behave, buy and engage on your site, we can reduce abandonment and bounces.

Contact us today. Also contact us if you are interested in participating in research for pay. Location does not matter.

To gauge the quality of online customer experiences, Forrester Research analysts recently reviewed 1,200 web sites, including e-commerce sites, only 3% passed the firm's usability test." Oct 3, 2008 Report Details

Our video user testing and award winning, Conversion Point Architecture design model will reveal the problems on your site and will outline, using clear examples, how to remove these barriers to success. Improvements typically pay for these studies in a matter of weeks. We will do a free cost justification review to show how quickly your investment will pay off. The free tool is also available for download on our partner site.

Usability testing - Download a 3-minute video showing clips of several user tests demonstrating common web site problems from the video download page

- Awarded in 2008

Interested in earning money by participating in a usability study or working with us on some pioneering (and exciting) user experience research?

Special Site Review Offer as presented in Web Marketing Today.

News- We are now partnering with Dr. Deborah J. Mayhew a renowned Usability author, presenter and expert. Learn more about Dr. Mayhew

* Geoff Hunt RSMA

Our free "How-to" Usability Articles summary
(no sub reqd)

FAQs new and best practice approaches cut support costs & increase sales.

Three part series on how to build great navigation

4 Guidelines for designing a Nav Bar

Get compelling Snippets into Google

Why Good Graphics is vital

Video Testing vs Traffic Reports.
You know they are exiting. Do you know why?

Redesign for Wider Screens

Conversion Point Architecture a new model for web design

Building the Best Signup Page

Ending Search to build Business!

Colorblindness and usability.

Humor bad error messages