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Conversion Point Architecture - step by step

Please note: that Entrepreneur Magazine just recognized us for this design approach with a top ten web designers in the Northeast listing.

This form outlines the process and milestones in the conversion point architecture model. This plan is customized for each particular and its' objectives. We also use our extensive MS Visio 2007 Wireframe library to facilitate Rapid Design. Read More For more details, please contact us.
Conversion Point Architecture Process
	Needs Analysis
		what are total site objectives
		what are realistic site objectives
		What site elements do you need
		What is existing in the site that is good
		what might you want in 6 months or a year
		what are pain points what costs can be reduced
		what is weak that could be strong
		what do you know about your client persona
Milestone

	Product Information Set
		Define entire set of site elements or product information necessary for a customer to make a purchase
			total cost of ownership
			guarantee
			suitability, size weight installation color purpose
			return and warranty
			customer support
			customer service
			shipping
			delivery
		Prioritize elements
Milestone

	Persona review
		define customer segments
		what do we know about their needs
		how do we speak in their language
		how do we motivate them to act
		What are their dominant learning styles
		Define their personality profiles

	Persuasive Design process
		What site elements are needed to meet objectives
		integrate the elements of product info set and persona into site elements
		Conversion Formula Elements

		Based upon Persona and Product Info set we Outline the conversion path:
			Clarity of the Value Proposition
			Motivation - what motivators can be included, where and when
			Risk - what can we do to alleviate it
			Anxiety - what elements needs to be addressed and where
			Friction - how can the process be simplified
			Consensus - how best to deal with group decisions and referrals
Milestone

	Wireframe Process
		Build initial Rough page elements
		Assemble content for conversion Goals
		Assemble content for non essential site elements
		Build initial Nav Structure for non essential site elements
		Build initial Nav Structure for conversion path
		integrate content according to persuasive design
		Consider testing first pass at persuasive design elements
		Designate which elements positions on the page are fixed
Milestone

	Graphic design
		Develop or integrate Style guide
		Develop Site logo, brand statement
		Develop site Value Proposition
		Build rough home page treatments
		Build rough internal page treatments
			sub nav landing pages
			product pages
			search pages
			FAQ pages
			forms pages
			reference content pages
			video pages
			about us/bio pages
		Approve Home page Design treatment
		Approve internal page design treatment
			design graphic calls to action
			design nav bar and behaviors
		Choose images, photos
		Design graphic elements/enhancements
Milestone

	Site assembly
		Integrate design elements into wireframes
		Add content to static wireframe pages
		Describe behaviors in Call Out layer

	Test implementation
		user test wireframe elements
			conversion
			product info set
			nav and usability
			brand impact and Value proposition
Milestone

	SEO (note: WMR does not manage SEO campaigns, we work along with designated teams)
		Using Wireframe design and page index - incorporate SEO
			build page titles and text SEO elements (tags, descriptions etc)
			Suggest headline and bolding for keywords based upon text
			Build remaining SEO and Analytic elements for later install
			Link Bait - Resources (relevant) and services which attract attention
		Identify existing "ranking pages" and match them to new pages to hold rankings
		Install Analytics Code
Milestone

	Deliver to Developer
		Wireframe of site with links, all page elements
		content in word format
		Guidelines for site elements and their behaviors
		Information architecture
		List of pages, page purpose, nav hierarchy, SEO elements
Milestone

	Review site
		Ensure Compliance with our usability guidelines (125)

	User Test site
	Make recommendations for improvements
Milestone
	Review implementations and test if necessary.
Milestone
	Launch Site

	Build and test Pay Per Click landing pages and conversion path